DEER LAKE Town councillors in Deer Lake will be asking the Newfoundland and Labrador Liquor Corporation for clarification regarding the sales of alcoholic beverages at a local supermarket.
Councillors stated at Monday’s public meeting they are hearing complaints from the community at large about the local Colemans grocery store offering alcohol sales in an open aisle accessible by anyone regardless of age.
Four years ago Deer Lake’s liquor store closed, which forced the liquor service into a section of a local service station. Several months after that, the tender was won by Colemans, which devoted an entire aisle to the service.
Mayor Dean Ball said the problem is not that they are selling alcohol, it’s the accessibility. While he does not have a problem with it personally, he does sympathize with parents on the issue.
“A lot of these parents are (consumers) of these products, but if you have small children in there with you while you are grocery shopping, small children are the easiest to influence and you want them separated,” said Ball. “In other establishments there’s a glass door to go through or something like that; it’s a separate identity.”
Deputy Mayor Sandra Pinksen agreed with the mayor.
“A lot of people were upset over it because they didn’t feel it was right that we should be exposed to a liquor store when we are going to pick up groceries,” said Pinksen. “To me it just doesn’t look good; they should have it in a separate room.”
Council expects to have a letter sent off in the new year.
Liquor stores within grocery stores are commonplace in Newfoundland and Labrador as well as liquor stores adjacent to grocery stores with a common entrance.
Representatives from Colemans and the liquor corporation were unavailable for comment.



Guess what? Selling booze is quite likely more profitable than selling groceries.....I know that might come as a total shock, but it's possible. I'd like for Coleman's to open a giant Food Mall, with separate stores for each product...it could look like the West Edmonton Mall, only for groceries! But they just won't....they just aren't very smart.