Province plans to used for hard-to-fill job vacancies

Gary Kean
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CORNER BROOK  When he first took on the job of recruiting provincial government employees, Derick Layte was told advertising on YouTube was the best way for him to take advantage of finding people through social media networking.

 After the manager of recruitment services with the Public Service Commission authorized four advertisements for positions via YouTube, he realized the commission would need its own YouTube channel to be effective.

Soon thereafter, Facebook became the more popular social media network. Since then, Twitter has become all the rage, but neither Facebook nor Twitter has proven conducive to the commission’s recruitment efforts.

After analyzing what social network would work best for its purposes, the Public Service Commission has decided to launch an outreach and advertising campaign using the professional social media networking website

Launched in 2002, Linkedin has flown under the radar as hordes of people flocked to Facebook, Twitter and YouTube to get their fix of social media networking. Unlike the other mediums, Linkedin is a dedicated venue for people to post their professional profiles, including resumes and career ambitions, and for companies to post what they are all about.

It is also a medium whereby people can discuss career opportunities and experiences with others who have Linkedin profiles.

“We see that as the future of social media recruitment involvement for us for at least the next 12 to 24 months,” Layte said in an interview with The Western Star.

Linkedin is better than Facebook or Twitter, added Layte, because it focuses solely on the person’s professional profile and does not delve into that potential candidate’s personal information.

While some employers may creep Facebook or Twitter to find out more about the real character of the person they are considering hiring, Layte said doing that is not what the Public Service Commission is all about.

“Because we look for transparency in our process and hire based on merit, respect and fairness, we wouldn’t be doing that,” Layte said of scoping out other social media profiles. “You can’t quantify what someone is doing on a personal basis. We can’t add that into our competition process and measure it. Our best route is to stay away from that. We consider it personal information that we don’t need to get into.”

The beauty of Linkedin for Layte is that, not only can potential candidates approach an employer, but the recruiter can just as easily approach someone to see if they are interested in a new career. That is a crucial point for Layte since his job focuses on recruiting people for government jobs that tend to be difficult to fill.

There are some jobs available, said Layte, that government has not been able to fill for as long as three years.

“If I know of anybody who can fill a position or would be qualified to compete in a process whereby we’re going to hire someone ... I will pick up the phone and call them if I found them on Linkedin,” said Layte. “I see Linkedin as no different than a job fair. Everyone is putting themselves out there and giving me their resume.”

The province has yet to hire anybody directly from a Linkedin profile, but Debbie Robbins, the Public Service Commission’s advertising and marketing coordinator, thinks that will change soon with the commission’s plans for outreach and advertisement using Linkedin.

“We have had lots of success with our traditional print ads and our website gets lots of traffic, but this is a popular job portal for folks looking for positions,” said Robbins.

“Conversations like those that happen at career fairs are happening everyday on Linkedin and are giving you that opportunity to meet, interact and network with potential employers or candidates.”

Organizations: Public Service Commission

Geographic location: CORNER BROOK

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Recent comments

  • Jon Reid
    January 04, 2012 - 09:13

    I am in the IT field. I have an associate's degree from a college, not a University degree. I also have years of experience consulting for several of the top 100 companies in North America. I also know from experience I interview well. However, I did not get an intermediate programming position with government this past year. It was hinted that I was beaten out by someone with a degree. You know, fair enough. It's not my job to set these criteria. It's also my misfortune that I get to leave the province yet again to take consulting jobs that pay 2-3X better than jobs in the province. I find it odd that myself and others like me are good enough to work for the Federal gov't in the US but can't get decent work for decent pay here. On that note, LinkedIn has been a huge help for me in the last few years. It keeps me in contact with companies I have consulted for. It shows recommendations from these people. Finally, it lets me look for inside contacts at companies I am interested in. I congratulate the move to using LinkedIn as an additional tool. I wrote an article on this software very recently on I look forward to being found and potentially recruited via this interface. It happens weekly from outside the province. It would be great to get at least one call from home.

  • Jack
    December 21, 2011 - 06:40

    From my experience using LinkedIn, since this social media network site is not very user friendly and unreliable, the Newfoundland and Labrador Government should use Facebook or Twitter to recruit employees. Until LinkedIn improves on its reliability and useability levels, the government should do the right thing and not use it.

  • Nepotism is rampant
    December 19, 2011 - 09:10

    I actually left the province to find work elsewhere. I was recruited by an executive recruiter to fill a position back in Newfoundland. I had worked in this area for 6 years in the medical field and actually had personal relationships with the physicians involved. I was told that the company decided to hire someone with no experience. I left Newfoundland because of nepotism and It is still rampant today and keeping all the talent away from the province

  • Bert
    December 19, 2011 - 07:39

    Could it be that as a province we have put in an educational system that completely useless and turns out graduates that do not meet the basic requirement, such as having a High School Diploma but not being able to read or write. What about our trades schools that have made our training a for profit endeavor. We need to get our house in order and stop the lying.

  • Carol
    December 19, 2011 - 00:30

    I use LinkedIn all the time. It's a great place to share your professional profile and meet other people in similar professions. A business can build a business page and share it's information and build a team or following. It has a different vibe than Facebook. Less personal, more professional. “Because we look for transparency in our process and hire based on merit, respect and fairness, we wouldn’t be doing that,” Layte said of scoping out other social media profiles. “You can’t quantify what someone is doing on a personal basis. We can’t add that into our competition process and measure it. Our best route is to stay away from that. We consider it personal information that we don’t need to get into.” I commend and respect you for this. People shouldn't always be judged on their own personal stuff. Even though there really isn't anything kept private or personal online. The kids growing up nowadays are so used to using online social media it's only when they get older or something happens that they really begin to realize that there's nothing sacred online. If anyone has any questions about creating a profile on LinkedIn, I'm happy to help.

  • Joe
    December 17, 2011 - 15:58

    I just attempted to use the website and I can't get past the Create my profile menu. It doesn't support my e-mail server, sympatico address. Go figure! Another Government bad business choice!

  • joe
    December 17, 2011 - 10:38

    Why not job include job applications with all the welfare and ei cheques that are delivered to so many people around the province?

    • Joe
      December 17, 2011 - 15:18

      Isn't it ironic? Governments provide educational avenues to students as well as financial assistance to enroll in various career courses, however, they will not hire mature people because they don't possess "University degrees." While some employees have all the book smarts, they lack some serious "Common Sense" and Professionalism. They can pass any written test given them, yet they can't make rational and reasonable decisions. The older population with Grade 11 or immense work experience, get rejected for employment. Prime examples are Government supported businesses. There is a multitude of experienced candidates out there, even in this area, who are more than qualified to perform any duties that Governments can assign. Let's also not forget the "Not what you know, but Who you know" plague that we all have experienced some time or other. It's time for Governments to start making sound and wise decisions in their hiring processes. I have hired many people in my lifetime and I found that the best workers are those with good work ethics and honest desire to succeed, without university degrees. While I would not discourage any young person from obtaining a university degree in a field that they feel suited for, I would encourage them to establish good work ethics and habits. In certain professions, in Corner Brook, people are overworked and companies claim a shortage of workers, while our better workers have to leave the province in order to find employment. The blame lies solely on Governments and corporations.