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Snowboard maker receives government investment

Frank Gale
Published on August 4, 2012
Published on August 3, 2012
Frank Gale  RSS Feed

Keith Hutchings, minister of Innovation, Business and Rural Development, is seen with Stephen Wheeler, president of Magine Snowboards and Skis at the shop in Port au Port East.
— Star photo by Frank Gale

Topics :
Rural Development , Newfoundland and Labrador Government , Port au Port East , Canada

PORT AU PORT EAST  Magine Snowboard and Skis is looking to add to their equipment and increase their efficiency through a $52,164 investment from the provincial government under the Technology Utilization Program.

Keith Hutchings, minister of Innovation, Business and Rural Development, was at the business in Port au Port East on Friday to make the announcement, noting that such money helps improve operational efficiencies and boost capacity for greater innovation and competitiveness.

Now three years in business, Magine Snowboards is looking at expanding their market from not only the Atlantic provinces, but to all of Canada this coming winter, with an emphasis on Alberta.

Stephen Wheeler, company president, said the money would be put toward a new computerized router and another press.

Wheeler, along with Michael Maddock and Andre Savidon are the owner/operators of Magine Snowboard and Skis.

“This is great to see the Newfoundland and Labrador Government investing in us. It shows confidence in what we are doing and will help us continue to grow into the future,” Wheeler said.

He said in turn, it would help the owner/operators support their friends, family and their community.

“The application of technology-based solutions creates efficient, more profitable businesses and serves as a platform for growth and market expansion. As a government, we view this activity as being a key contributor to business development,” Hutchings said.

The program’s objective is to assist businesses improve business processes, product quality, efficiency and competitiveness.

fgale@thewesternstar.com

Comments

  • Username
    Dan Meade
    - September 1, 2012 at 00:05:17

    I myself am firstly a Proud Newfoundlander. I am also die-hard skier who is also involved in the marketing industry. I usually stay tight-lipped about public opinion forums, but personally knowing Marcel Savidon, I feel as though I should speak up on his behalf. Here we have a few young fella’s that took the initiative to go out and do something good and produce tangible goods to export from NFLD and they are doing extremely with it. Huge pat on the back from me.. and a lot of my peers! These guys are not looking any sort of hand-out from the Gov’t by any way, shape or form.. and that certainly shows in the way that they started up their business… from the ground up. With Nothing! I personally know a lot of young people who don’t even have the motivation to get out of bed in the morning to go pass out resumes! If they tested the market here (not only in Newfoundland, but Atlantic Canada), by all means, why would you not support them in them endeavors to expand? Shame on you people who think differently!!! These guys are actually contributing to society and I hope that they eventually make it in the industry as one of “brand names” that can be internationally recognized! Good for yee by’s! This is only my opinion, but I certainly hope that a lot of people hear it.. and give da by’s that little “boot in da arse” to keep going. … by’s got a snowboard and ski company on da go…. “Magine”

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    • Username
      a business man
      - September 1, 2012 at 10:43:19

      while I applaud the young men who took the initiative, and I fully support tax dollars being used to help start-up businesses that will make money and pay taxes, I would have been happier if these young men had the product produced offshore. They would pay less for labour, and could then make more money and in turn pay more taxes. In other words, having the company make more money and pay more taxes (to support health care) is more important than putting locals to work. It is more profitable and far easier to make the product offshore and sell it in Canada. That is what I do and it has served me well.

  • Username
    Brian
    - August 6, 2012 at 14:04:43

    *Note: It's Marcel Savidon, not Andre

    Submit a comment

  • Username
    David
    - August 5, 2012 at 09:08:37

    Everyone gets a cheque! Start a business, win a prize! Step right up! Everyone gets a cheque! No pushing, there's lots for everyone......

    Submit a comment

    • Username
      Brian
      - August 6, 2012 at 14:03:38

      There's actually qualifications for such investments but from reading previous comments you have posted, this is a waste of time. Congrats to the Magine team, well deserved. The province minus a few spineless people are behind you.

    • Username
      David
      - August 12, 2012 at 17:10:04

      'Qualifications'......yeeeeesss. Let's see....Please estimate how many jobs might be creatred by your business: I suppose, umm....125. Sure. Maybe. Please describe what technical developments, financial or market advantages your company has that would add support to it's probability of commercial success? Well...none. Please tell us what near-term uses you have for any government funding? Well, to keep us in business until the winter...then we'll need more. Question 4.....blah blah blah.

    • Username
      Brian
      - August 14, 2012 at 09:15:38

      I didn't realize you were an expert in the snowboard/ski business. Your insights are truly amazing. That's the questions too!? In all seriousness, if you had any business savvy at all you'd understand that market research had to be conducted for a business plan with results that warrant funding. This isn't my business either but there are processes to be followed. It just bothers a lot of people when spineless individuals sit in mommys basement and make uninformed comments about a business they have no real information about. I've seen you claim to own a business but really, we all know the difference. Good luck Magine! You guys make western NL proud!

    • Username
      David
      - August 16, 2012 at 13:14:47

      Well, Brian...you know what bugs me? Seeing my tax money continuously, endlessly and shamelessly thrown out the window and burnt. Tossed into the most ridiculously baseless, hopeless ideas that would never see the light of day from a bank or private investor...but governemnt can't write the cheques fast enough. It boggles the mind....for those who use theirs.

    • Username
      Brian
      - August 18, 2012 at 09:34:47

      Really? That's why I am happy there is support for a great, based, hopeful, and opportunistic business venture. Someday you'll leave mommy's basement and see how things work in the real world. Where people use their minds and put great ideas into motion. It isn't just this business either. You claim to know banks and private investors wouldn't give them a chance but really, as we all know, you have zero clue as to who would back this. You don't understand the market or how this business works so stop making assumptions and poorly thought our statements. The majority of NLers are happy our tax dollars are being put to good use. Just stop trying, with every post you're making yourself look worse.

    • Username
      Open up your cheque book Brian
      - August 30, 2012 at 08:59:46

      If you are so supportive, then why dont you send them a cheque. David is right - this is a small unsustainable business. another waste of taxpayer money

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