Sears outlet getting a refresh

Diane Crocker
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Target to open late in the year

The Zellers store in Corner Brook will soon be closing its doors.

CORNER BROOK — Shoppers at the Corner Brook Plaza will see a few changes over the next year as one department store undergoes some renovations, another moves out and a new one moves in.

“Corner Brook is on our list of stores this year’s that’s getting a bit of a refresh,” said Sears Canada spokesperson Vincent Power, who added the company has been looking at markets like Corner Brook and recognizes it’s time for some changes.

“Over the years we’ve kind of like, I would say, lost our way a little bit.”

Power said, in a market like Corner Brook, Sears is the department store that is able to be a bit different.

He said the plan is to have the refresh at the store completed just before or just after Easter. Changes in the store will come in four areas: paint, backwall graphics, fixtures and displays and product selection.

In terms of product enhancements, he said, customers can expect to see more selections in the mid to better range.

“We’ve got great basics and we can compete with anybody, but I think when people come to Sears in Corner Brook they’re looking for something a little bit special,” said Power.

While specific product offerings have yet to be determined, he said there will be no new departments added.

“If we try to fit in home decor we’re going to squeeze something and both are going to look terrible,” said Power. “So, we are restricted in space in some ways, but the departments we do have in Corner Brook are going to get really spruced up.”

Meanwhile, down at the other end of the mall the closeout of Zellers has begun to make way for Target.

The U.S.-based retailer is expanding into Canada and setting up shop in many of the spaces previously occupied by Zellers.

A spokesperson for Target said the Corner Brook store is set to open in late 2013.  

In an emailed response to questions on plans for Corner Brook, she said once the Zellers closeout is completed the store will undergo significant renovations over a six- to nine-month period, representing an investment of more than $10 million.

“Our goal is to bring the true Target experience when we open our doors and to do that we need to significantly renovate the site, inside and out,” said the spokesperson.

In terms of hiring, Target expects to employ between 150-200 team members per store. The spokesperson said the company will be providing Zellers employees with a guaranteed initial interview.

The Zellers store is scheduled to close on March 14.

Organizations: Zellers, Sears Canada

Geographic location: Corner Brook Plaza, U.S., Canada

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Recent comments

  • Dizzy
    February 08, 2013 - 14:57

    I find it interesting how people on here don't care about any of the local groups or business....As "A BUSINESS MAN" wouldn't the fact that a big box store could care less about you as a consumer and only care about what you spend in the store a little concerned? or is it your business moto to say to hell with the consumer I just want $$$? I think a business needs to support the local community and be involved in the things that are important to the people spending $ in my store. And as far as supporting Local Business goes maybe if you people cared more about the all mighty $ and what happens in your community Corner Brook would be better off, without local business the big box store as nothing to compare to. I've worked at both the big box and the small guy and the small guy generally offers better service and the same prices on the same product.....maybe if you shopped local then you would know this!!! Just my Thoughts!!!!

    • a business man
      February 08, 2013 - 19:26

      Honestly, I know that the big box store could care less about me as a consumer and only cares about my money. That said, I as a consumer do not care about the big box store as an organization, and I too only care about my money. I do not expect the big box store to care about me? why would they? they exist to make a profit. period. I have seen that there are some cases in which the big box store offers higher pricing, and in those case, I shop at the small store not to support the small store but to save money. Also note that big box stores have better return policies and regularly stocked inventory. At the end of the day, I do what is best for me, and I recommend that everyone do the same. Buy whatever you want, but don't waste your money supporting some local store that is owned by someone who is not your family. Instead, shop at the big box store and spend efficiently so that your family can have as much as possible. that is what I do.

  • A Business Woman
    January 28, 2013 - 13:16

    Why would any business come to Corner Brook when the city council makes it so difficult to do so? Costco is going to Deer Lake. Corner Brook is losing its attractiveness as a business hub. The city council is a nightmare to deal with. And I am able to make this comment based on experience.

    • david
      January 29, 2013 - 16:26

      Costco is coming to Deer Lake....yes, I heard that. Are you 'Business Man's' wife? That would just be so perfect.

    • a business man
      January 30, 2013 - 11:27

      Personally, I have no interests in Corner Brook, so I am perfectly fine with it losing its attractiveness as a business hub. Actually, I would be happy with this because it could lead to business choosing areas where I do have interests instead of Corner Brook. But as A Business Woman (of no relation to me) says, why would anyone choose Corner Brook. There are so many more places that would likely yield greater profits.

  • Lloyd Burton
    January 23, 2013 - 21:17

    From comments I read Target is not a very friendly store in the USA. They will not let any groups into their stores to raise money (sell tickets) for disabled military personnel.

    • david
      January 27, 2013 - 08:46

      And let the littany of idiotic complaints begin.....welcome to Corner Brook, Target.

    • a business man
      January 28, 2013 - 09:16

      SO what? I don't shop at a store based on their support for groups. I shop at a store based on the price that I pay. I don't care about who they employ, where their profits are sent, or how they compensate their workers. I just want cheaper prices.

  • sally
    January 22, 2013 - 07:29

    Zellers close out 20 to 60% off ya right all the prices are jacked up and all their stickers put over the bar code i have it from an insider as well....but you go their and us the stupid newfies are there with a cart full ....Sears needs to have an outlet store here......And why be mad at costco or Boston Pizzza its not their fault its greedy and all his followers ...SHOP LOCAL.. WHY ? they dont support us why support them high prices and not so polite service i can go to walmart and get LOW prices and not so polite service so where am i going ......i do not suport the broadway business group they are a bunch of over priced wantabes....

  • a business man
    January 20, 2013 - 09:43

    I have never understood why people are so opposed to seeing local stores fail because the cannot compete with the large multi-national stores. Simply put, I am okay with local stores dying if it means I get cheaper prices. I don't go to work to ensure my neighbour has a job, I do it for myself and my family. I am okay with the local store losing all its customers because Target or Walmart offers better pricing. I honestly just don't get it. I do get why we want our neighbours to be able to generate an acceptable, but I don't understand why one would want to pay MORE for a product so that some stranger can stay in business. As for me, I always shop at the boi-box stores because most items are priced lower. I do what is best for me, not some owner of a local store that is not part of my family. Frankly, people need to start being more selfish and put there interests first. Cornerbrook should be welcoming the big box stores and the cheaper prices, even if it means some local establishments will fail and die.

    January 18, 2013 - 19:12

    Despite the comments of "A Business Man", I am glad to see some progress being reported on these changes at CB Plaza. The addition of Target to the local economy will mean jobs which means money flowing into the economy which can't be a bad thing, especially if it's employment projection is accurate. I would like to see more things like this happening and working in conjunction with smaller, local business. Unfortunately most Corner Brookers seem to think that smaller local business and big box stores can't coexist and that's too bad. With the paper mill struggling, several of these big box stores such as Costco / Future Shop etc. would do more to help the economy then harm it. It would also add to the attractivness of Corner Brook as a post-secondary education town (not to mention an upgrade to / replacement of the theatre downtown). There is so much potential in this area (again despite the coimments made by "A Business Man") but it has to be tapped into and grown, not rejected and frowned upon. It's time to grow up and trive Corner Brook. If you want the ammenities like Halifax, St. John's, Moncton you have to learn to accept new things in the community!

  • Kim
    January 18, 2013 - 06:18

    I hope Sears takes that perfume counter out of Center of entrance, I can't even go down that end of mall because of the perfume. In the no scent world we live in it should not be allowed. Other business in the area of Sears should be up against it has well.

    • Amanda
      February 05, 2013 - 09:11

      I hope so to Kim, I've phoned Sears head office and told them how unattractive the smells are there. Even the make-up has a scent!!!!! It really stinks

  • JOHN
    January 17, 2013 - 21:23

    Very sad to see Zellers go forever... it's a great (and one of the last) Canadian store chains around.

    • a business man
      January 18, 2013 - 15:19

      Zellers is owned by HBC which has been American owned for some time.

  • John
    January 17, 2013 - 11:38

    They may now take the purfume counter from the entrance to the store. I would like to go in but can't because of the reaction i get to the smells.

  • david
    January 17, 2013 - 11:20

    Again, the slurs against a store's local merchandising, and the superior ideas of how to run a busienss in Corner Brook. Delusion, arrogance and eejots.

  • Mike
    January 17, 2013 - 10:25

    Maybe if anytime a business tried to come to corner brook the residents could stop losing their mind and getting upset about it taking away from other businesses then the dying city might actually get something??? hence why boston pizza pulled out after the backlash they received from residents that it would take away from pizza delight and other places. You could bring anything you want to corner brook but the residents would complain about it, typical cb...

    • a business man
      January 18, 2013 - 08:24

      I have experienced the same thing when opening retail establishments in "small town america". generally, I take the position that I will squash the competition, and throw their employees out of work, but I will also offer cheaper prices for everyone. Usually, this gets the residents to come around.

  • muriel parrott
    January 17, 2013 - 08:26

    Re Sears. It's time for sears to do a face lift on their store.i have never seen so much garbage in at a sears store in all my life. i have shopped at sears in ontario many times, liked their products. The west coast needs more good stores, not everyone shops at walmart ,zellers,Riff's,etc. you think we are living back in 1913 instead of 2013. The west coast can do with more stores, wake up politican's, let the towns grow. we are forgotten here on this part of the Island. we live on an Island, when we want something ,we should be able to go and buy it. instead we have to order on line or do without it. st,john's has everything, why not us . If we had more business here, more people would be working simple as that.

    • a business man
      January 18, 2013 - 08:27

      Well, as a business owner, I would not open in Cornerbrook the money that I would invest would lead to more profits if invested elsewhere. Futhermore, if the customers ARE ordering online, the the store IS getting the sale. So why take on the expenditure of a store and wages when you can just sell on line. I have closed many businesses and moved to an online only model. Yes, sales are down 65%, but PROFITS are up 400%.

  • Jack
    January 16, 2013 - 06:27

    At least Sears Canada is seeing the value of Corner Brook unlike Costco, Winners, Boston Pizza, Harvey's, Swiss Chalet, Future Shop, or even Giant Tiger (discount store, but much better than Rossy). To be honest, I'm still angry at Costco Wholesale for getting Corner Brookers hopes up with opening an outlet, and then turn their back and saying that we are not a suitable market. Costco, when most Corner Brookers shop at Halifax, Moncton, or St. John's Costco locations, then we are obviously a suitable market.

    • a business man
      January 16, 2013 - 23:50

      JACK - why would Costco open a location in Cornerbrook when most CornerBrookers, as you stated, shop at other Costco locations. In other word, why would the company incur the cost of opening a store and hiring employees when they can have you spend your money to drive to their stores. From a business point of view, they are still getting the money, so why take on the expenditure. Secondly, even if Cornerbrook was a suitable market, it would not make sense for any company to open there if there is a more suitable market. Sure, they could make money in cornerbrook, but if they invest that same money in another city, they would make more money. I think Costco is smart for not having a cornerbrook location, ESPECIALLY if most cornerbrookers are shopping at the other Costco locations.