The provincial government has provided $16,092 in financial support to Barry Group Incorporated (the Barry Group) to help expand its marketing presence in Europe and Asia, and undertake a new market diversification initiative.
A news release notes the project is made possible through the provincial Fisheries Technology and New Opportunities Program.
“Development of new markets and stability of current markets will benefit the Barry Group, and in turn, create stability for the company, its employees and the fish harvesters they work with,” said Darin King, Minister of Fisheries and Aquaculture.
The release states the Barry Group has identified evolving market issues for key pelagic and shellfish species. Although the company has exported those species for many years, it believes an expanded face-to-face market presence and a market diversification initiative will help the company.
“The funding will support us in travelling abroad to tap new markets and areas that weren’t previously available to us,” said Bill Barry, President and Chief Executive Officer of the Barry Group.
“Market development will lead to stability for processing workers and harvesters associated with our company.”
The Barry Group is planning to meet with existing and potential clients, as well attend key seafood trade shows in Europe and Asia. The company will also attend the inaugural Seafood Barcelona Show in October.