© Star photo by Paul Hutchings
Minister of Tourism, Culture and Recreation Terry French was in Rocky Harbour for Go Western Newfoundland’s Annual General Meeting Friday.
ROCKY HARBOUR Minister of Tourism, Culture and Recreation Terry French told a group of tourism operators that he is impressed with the performance of the industry in the part of the province, but this industry as a whole must keep raising the bar.
French was in town to attend the annual meeting of the Western DMO.
About 100 tour and hotel operators were in attendance as French acknowledged recent budget cuts have had an effect on the marketing of their area.
He later told The Western Star that those cuts would not be forever.
“We were a significant deficit when we started out; we had to make some difficult decisions and our marketing campaign was affected,” he said.
“It has yet to be seen where we’ll be at the end of this year but we know next year out we’ll be in better shape financially.”
French said some funding will be restored and more added on in the very near future.
He said competition is tough but he believes in the local tourism industry.
“Our whole ad campaign is based on our culture and our natural environment. It’s important that (visitors) who come here get the right experience,” he said.
“We can’t let our guard down, there are other areas in competition with us, like Nova Scotia and the United States, and so it’s important to keep raising the bar.”
Go Western Newfoundland presented its finances during the meeting, as well as its business plan for the next three years.
The organization is at the end of its funding contracts with some contributors but French said the province would continue its support.