CORNER BROOK Bringing cellphones to class may be frowned upon in some schools, but not at Immaculate Heart of Mary School.
For the fourth year in a row the city school is participating in the Canadian Wireless Telecommunications Association’s annual Recycle My Cell Student Challenge.
Bernard Lord, president and chief executive officer of the association, was at the school on Thursday to “relaunch” the provincial Recycle My Cell program in conjunction with the Multi-Materials Stewardship Board.
After the official part of the event was over Lord, the former premier of New Brunswick, said it was “remarkable” to watch as students filed into the gymnasium and dropped close to 200 cellphones into recycling boxes.
There was everything from Blackberries and iPhones to flip phones and ones with sliding keyboards. And as students sat looking through them there were even a few that still turned up.
“When I was a child,” Lord said laughing and adding that it doesn’t seem that long ago, “the only cellphone we’d see was on “Star Trek.” And now to see these young students come in, not only do they have cellphones and use them, but want to recycle them.”
The association started Recycle My Cell in the province as a voluntary program in 2009 and while Lord called the event a relaunch he said the program never stopped.
“Now it’s become an official government sanctioned program,” he said.
“Really what it does is we have greater obligations to meet that have been set by the MMSB and the province of Newfoundland and Labrador and we’re in full agreement with those obligations.”
Lord said the association chose to launch the program and this year’s school challenge, which runs from Oct. 21 to Nov. 22, at Immaculate Heart because the school has shown tremendous leadership and dedication to recycling.
The school has won the provincial challenge twice, was national champ in 2012 and has collected over 2,000 cellphones for recycling.
“And that’s what I like about this school and the leadership of this school is how they are committed to sustainable development. It’s part of the values the children are learning.”
Lord said it’s really remarkable the way the students responded and the way the teachers showed the leadership for this challenge.
“And I think these children will teach their parents and grandparents which is important.”
More information about the program and how to find one of 41 drop-off centres in th province can be found at www.recyclemycell.ca.