© Submitted photo
Tracey Reid of Crystal Waters managed to sneak a picture of this seal at the Bay of Islands Yacht Club Monday, April 11, 2011.
SOUTH DILDO Carino Processing Ltd. of South Dildo will carry out an international branding and marketing strategy for its seal products with funding support through the provincial Fisheries Technology and New Opportunities Program (FTNOP).
Fisheries and Aquaculture Keith Hutchings today announced $38,700 to advance this new promotional initiative.
“This funding will help produce a variety of marketing materials that will convey important information about the humane and sustainable nature of provincial sealing activities, and the many high quality products produced,” Hutchings stated in a press release.
The new marketing campaign will feature a website and brochures that will be available in Mandarin and other languages to help the company penetrate new markets.
“Sealing represents a significant economic opportunity for many people in rural areas,” stated Calvin Peach, MHA for Bellevue.
Carino Processing Ltd. has identified sales opportunities in a number of growing foreign markets, and especially in China. Print and online promotional materials will focus on promoting seal meat, seal oil, and fur and leather products.
“Carino Processing Ltd. is most appreciative of the continued support of the Government of Newfoundland and Labrador, in our endeavours to further develop markets for edible (meat and oil) and non-edible (leather and fur) seal products," stated Dion Dakins, chief executive officer of Carino.
Newfoundland and Labrador’s sealing industry produces products for the fashion, pharmaceutical, and food industries. The production value of sealing has been as high as $55 million annually, and the industry remains strong with approximately 90,000 seals harvested in 2013 – approximately 30 per cent more than was harvested in 2012.