Over the last few years the Western DMO and the provincial government have begun to see that there is life after summer in this province.
One of the items that came out of the Western DMO’s recent annual general meeting was the expansion of the shoulder months, meaning expanding the summer tourist season from the spring to the fall. It’s a good idea as long as the offerings are there.
Obviously winter in this province is not exactly prime time for visitors. But there are diehards who enjoy snowy activities. We have skiing, snowmobiling and ice fishing, to name a few. What else is needed?
We need to let people know that snow is not the enemy. Many communities have winter carnivals that could be promoted as part of tour packages. We need more tour operators offering winter activities, as well as parks that don’t close up shop for the winter.
There are areas that offer icesculpting demonstrations but why don’t we ever see demonstrations of ice structures like in Europe? Those ice houses in Scandinavia look beautiful and attract visitors from miles around. Why are there still so few winter packages offered for this province?
Because we aren’t thinking big. Most just want to hibernate like bears on the Northern Peninsula, when that area has the cold temperature and the snow to create something beautiful and profitable. There is a lot of competition out there. We need to start thinking big so we can all win.