The Newfoundland Chocolate Company has been spreading some sweetness around Corner Brook this week, handing out chocolate in a campaign it is calling Random Acts of Chocolate Kindness.
Brent Smith, the company’s chief chocolate officer, said it’s all about raising spirits of people, and he and Christina Dove, owner, general manager and chocolatier, looked for places where there might be groups of people waiting around.
They found plenty of people fitting that bill at the Corner Brook Plaza on Monday as their visit just happened to coincide with the start of Western Health’s flu shot clinics being offered at the shopping centre.
Their visit is also a way of introducing their product to the city as they prepare to open a pop-up kiosk-style store at the plaza on Nov. 1.
“It’ll be the full line of Newfoundland Chocolate Company products,” said Smith of the locations offerings. He said the staff has been hired and the cabinetry for the kiosk is being constructed.
While the company does have some retailers in the area, Smith said they’ve wanted to bring a shop out to Corner Brook for a couple of years now as they do have a lot of customers from the area who shop with them online.
“We were just waiting for the right opportunity and now it’s just come along.”
Smith said they have a short-term lease at the plaza, as the shop will only be open until Dec. 31, but they are looking for a more permanent location.
“We’re snooping around,” he said as he and Dove made a visit to West Street on Tuesday. He said the downtown, plaza and even Steady Brook are all possibilities.
He said they are just trying to get the lay of the land during their visit and asking a lot of questions.
Smith and Dove have also been working on another venture in the city and that’s a partnership with Brewed Awakening. Newfoundland Chocolate Company products will be available at Brewed and the chocolate company will be selling Brewed coffee at its shops in St. John’s.