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Shawn Tilley leads discussion on key components of a business plan

At Thursday’s monthly meeting of the Bay St. George Chamber of Commerce, Shawn Tilley led a discussion on key components of a business plan, and why they are so important to the success of companies.

Shawn Tilley of the College of the North Atlantic, who led a discussion on key components of a business plan at Thursday’s meeting of the Bay St. George Chamber of Commerce, poses for a photo.
Shawn Tilley of the College of the North Atlantic, who led a discussion on key components of a business plan at Thursday’s meeting of the Bay St. George Chamber of Commerce, poses for a photo.

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To make the session interactive and engage with chamber members, a small group exercise took place, designed by Tilley, a business administration instructor in accounting and human resource management at the College of the North Atlantic in Stephenville.

This involved the participants ranking a list of business plan components and then participating in a discussion on the topics to determine if there was any change in their initial perceptions.

Topics and commentary included:

- Feasibility study: will the business earn enough money for your needs?

- Identifying that one key customer: overreliance on a few key customers.  

- Human resource plan: the ideal business requires no labour.

- Business possesses some proprietary rights: intellectual property and trademarks.

- Industry analysis: some industries that receive considerable encouragement from the government in the form of financial incentives or tax treatment.

- Competition analysis: many Canadian entrepreneurs omit this from their business plan.

- Promotion plan: use of social media; growing trend in seniors’ use of social media.

- Running business from one’s home: tax advantages.

- Financing: majority of entrepreneurs take out loans from financial institutions.

- Purchase a business or start from scratch: seller-financed sales.

To make the session interactive and engage with chamber members, a small group exercise took place, designed by Tilley, a business administration instructor in accounting and human resource management at the College of the North Atlantic in Stephenville.

This involved the participants ranking a list of business plan components and then participating in a discussion on the topics to determine if there was any change in their initial perceptions.

Topics and commentary included:

- Feasibility study: will the business earn enough money for your needs?

- Identifying that one key customer: overreliance on a few key customers.  

- Human resource plan: the ideal business requires no labour.

- Business possesses some proprietary rights: intellectual property and trademarks.

- Industry analysis: some industries that receive considerable encouragement from the government in the form of financial incentives or tax treatment.

- Competition analysis: many Canadian entrepreneurs omit this from their business plan.

- Promotion plan: use of social media; growing trend in seniors’ use of social media.

- Running business from one’s home: tax advantages.

- Financing: majority of entrepreneurs take out loans from financial institutions.

- Purchase a business or start from scratch: seller-financed sales.

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