It’s no secret that “Frontier” star Jason Momoa was recently on the west coast of the province shooting an upcoming project.
Momoa was not only spotted at the Jackladder in Bonne Bay Pond, but also posted photos to his @PrideOfGipsyes Twitter and @prideofgypsies Instagram accounts of his adventures in the area.
One of the people who worked with Momoa and the film crew that accompanied him while in the area was Corner Brook’s Craig Borden, owner of Rugged Edge.
Borden is bound by a waiver, so he couldn’t can’t say exactly what project was being worked on, although Momoa gives a hint when he mentions “Frontier” in one of his Instagram posts.
In the outdoor recreation business for over 20 years, Borden has had some experience working with film crews. The first time was back in 1997, but he said over the last two years he’s been involved in seven projects with media groups, from commercials to documentaries and television shows.
This time around it was some pictures he’d posted to his Facebook and Instagram pages of snowmobile tours he done that drew the attention of Momoa and his crew.
They contacted Borden and asked if he could get them to the places pictured and recreate the scenes.
So Borden signed on to provide snowmobiles and guiding services, but soon went beyond that, helping the crew with other things and becoming a part of the crew family.
What was supposed to be a three- or four-day thing turned into about 12 from Jan. 23 to Feb. 4.
Borden and his staff took the crew members — who came from Ireland, Australia and Hawaii — all over the west coast, including trips to the Lewis Hills and Gros Morne.
“They braved the elements,” said Borden, as the weather during their visit included snow, rain and a blizzard.
But there were no complaints, Borden said, and they loved what they were doing.
“They came out here to the west coast and got some amazing footage and saw and did stuff that would usually take a much larger crew to do,” he said.
“They all think Newfoundland is a very exotic place. Nothing here is discovered as much as it should be or promoted as much as it should be. And they’re amazed by the scenery, the landscape and also by the people.”
People who would offer to tow gear or provide cabins as places to warm up, just as if they were helping a friend or neighbour and not a bunch of celebrities.
Borden laughs when recalling Momoa joking with him that he was more popular.
“It was a great experience for me,” he said.
It was also a definite boost to his business and other area businesses.
The group stayed at the Humber Valley Resort, used local taxi services and car rentals, ate at restaurants and used the Jackladder as a base of operations while in the Bonne Bay Pond area.
The exposure has already led to Borden being contacted by other groups.
“I do think there’s a great possibility for Newfoundland and the west coast to be showcased in television shows and movies or TV series,” he said.
“We’ve got so much at our doorstep.”
Most of the locations the crew visited, they got to in 45 minutes, he said.
“And the stuff that amazed them the most was the stuff we saw in five or 10 minutes.”