Canada Goose has flown to the West Edmonton Mall and is bringing the cold with it.
The Canadian-based company known for its duck down parkas officially opened the doors to its second Alberta free-standing store on Aug. 29.
While the weather outside may still feel like summer, the store offers the company’s largest cold room in North America at roughly 85 square feet for customers to try out their winter gear in temperatures as low as -25 C.
Company president and CEO Dani Reiss said in an email their coats have an index rating for how well each handles the cold with one being for milder temperatures and five being able to handle temperatures as low as -30 C.
“Success in retail is about more than just selling things — it’s about helping people find the perfect product while delivering exceptional service and creating a memorable experience,” he said. “The Cold Room also simulates how we test our product. This Cold Room is our playground for gear testing. There’s a thermometer outside the room and a windchill switch that can be turned on and off to enhance the room’s elements.”
This is Canada Goose’s first Edmonton-based store, which is located on the second floor across from Chinatown, and fifth in Canada. Reiss said there are plans to open stores in Banff and another in Toronto later this year.
He said opening up a store in Edmonton felt like a natural fit for the company’s expansion.
“The West Edmonton Mall is a world-renowned shopping destination and a great setting for a Canada Goose store — and of course, Albertans know cold.”
Copyright Postmedia Network Inc., 2019