The three levels of government are going to spend $90,000 on a regional strategic tourism plan aimed at getting more tourists to turn off the highway and spend more time and money in the Corner Brook and Bay of Islands area
The funding to develop a tourism brand for the region under the Strategic Tourism for Areas and Regions (STAR) program was announced at the Newfoundland Emporium store in Corner Brook Thursday morning.
Half of the money will be provided by the Atlantic Canada Opportunities Agency, while the City of Corner Brook is contributing $23,750 and the provincial government is kicking in the remaining $21,250.
The project will involve developing a working committee consisting of regional stakeholders that will work with a consultant certified to deliver the program over a period of 12 to 18 months.
According to a press release issued at the announcement, the following key outcomes are to be met under the Strategic Tourism for Areas and Regions (STAR) program:
- A regional tourism baseline, including an inventory of tourism assets and an assessment of the status of tourism in the region.
- A measurable strategic regional tourism plan with actionable recommendations for destination development over the next three to five years.
- A network of leaders and committed stakeholders to move the tourism process forward beyond the STAR plan development period.
- Increased knowledge to create an authentic experiential tourism experience and products where success can be measured over time for use by regional tourism stakeholders.
- A bank of training tools and resources to build capacity in the region.
- Performance measures to monitor and measure the success of the plan.
- Identification of appropriate and adequate funding sources to sustain actions to achieve long term plan goals.
Source: City of Corner Brook
