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Conversation Guide: Exploring your company’s purpose
Companies can start tapping into their purpose at any age or stage, and in any industry. Using this list of questions, you can spark purpose-inspired conversation within your workplace today.
- How does our company make the world a better place?
- What really drives and motivates us?
- What social, economic and environmental problems can we solve with our products and the way we operate?
- How might we transform and evolve, so we spot new opportunities to create value?
- How can we talk about our purpose within our teams and use it to stay focused on the same goals?
- What social and environmental issues do our stakeholders think we should be focusing on?
- Does every person in our business understand their role in delivering our purpose?
- How can we talk about our progress in our regular team meetings?
- How do we start highlighting our purpose in our recruitment process and with our customers?
Inspired by and excerpted from The Purpose Advantage, a report produced by Upswing Solutions about how purpose-led businesses are growing and thriving in Atlantic Canada.
Report offers a glimpse into the future of business in Atlantic Canada
A few months ago, we ran a story in the pages of Now! about The Purpose Project for Atlantic Canada.
Launched in June, it was an effort being led by Halifax-based entrepreneur Allison Murray, to shine a spotlight on purpose-led businesses in our region. Through in-depth interviews with CEOs and executives, she sought to uncover new insights and intelligence about how these Atlantic Canadian companies are thriving in this era of transformation.
“Although we profiled 12 companies in this report, there are many others around that we didn’t get a chance to interview for this project,” says Murray. “I don’t want anyone to come away thinking this is an exhaustive list, it absolutely is not.”
On the flip side, conducting deep interviews allowed Murray to mine for insights that wouldn’t have emerged through a survey or other quantitative approach.
Last week Murray released The Purpose Advantage, a report that weaves together the most thought-provoking pieces of her investigation. By combining compelling data with local stories and executive insights, the report offers an intriguing glimpse into the future of business in Atlantic Canada.
What Murray discovered is that purpose-led companies are growing and thriving in the face of our region’s economic development challenges. By tapping into their purpose, not just their profit potential, these companies are changing the way they create value for their business and for society.
“The CEOs and executives that we spoke to were mostly positive and optimistic about recruiting and retaining talent, and credited their purpose with helping with that,” she writes in the report.
Gregg Curwin, CEO of TruLeaf, was among them.
“Purpose is the factor when you go through hard days,” he says. “You can offer foosball and free lunches, but that novelty wears off really fast.”
Whether you’re an employee, emerging leader or entrepreneur, the continued evolution of business means the gradual creation of a working world made by, and for millennials.
“Millennials will make up 75 per cent of the workforce by 2025, so their voice and opinions really matter,” says Murray. “It’s clear that a lot of millennials are looking for work with meaning, so they should know; you can tap into your values and work for cool, interesting companies who are doing amazing things. These opportunities are here, and you don’t have to move away to find them.”
And for those with an entrepreneurial spirit? Murray says the continued progression toward purpose-led business offers a fertile time for new business creation.
“You can bring your values to work, drive new business creation in response to a problem you see, and create value in the world,” she says.
Visit thepurposeproject.ca to check out the company case studies and download a free copy of the report.