Dear Editor: The cross-country ski races — the 2014 Ski Nationals in Corner Brook is a big deal.
Go online to check it out. It’s a big deal for Newfoundland and Labrador, not just Corner Brook and the west coast.
On Tuesday, March 10, on the 6 p.m. NTV-TV news, I witnessed a most feeble attempt, by a reporter from the above-mentioned TV station to inform the public of this important event which runs from March 15-22.
First, the event was mentioned by the anchor almost at the end of the newscast.
Then the camera cut to the inside of a shack — presumably a temporary waxing shack (I’m guessing) — for this great event at Blow me Down Trails.
The reporter then had a few words with two or three people, members of the ski lodge and the organizing committee, asking nothing of any substance regarding the facility, snowpack, distance from downtown or the availability of transportation to and from the venue.
This report missed an opportunity, with a beautiful sunny day outside, to deliver to the whole province a public-interest article worthy of this fine province — thus fulfilling its mandate.
The omission of all pertinent information for this event in Corner Brook, with the exception of the dates, was blatantly obvious. Any reporter worth their weight in ski wax would have opened with a shot of Corner Brook for those around the province who aren’t familiar with the area.
Then they would show a few shots of the exterior of the lodge and trails — then maybe talk with the mayor or other member of the municipal council, then mention some sponsors and mention again the dates of the event while closing with a shot of the ski maintenance and waxing facilities.
If these races were happening anywhere on the east coast, I’m sure this and more would have been amply covered.
Michael F. Quigley, Corner Brook