Robert Redford’s cryptic website message references Newfoundland

TC Media
Published on February 1, 2016

The screenshot from shows a message from actor/director Robert Redford directly referencing Newfoundland.


Is the Sundance Kid coming to Newfoundland?

The most recent message on the Robert Redford-run Sundance Catalog website directly references this province, with the last line, “ ... I’m heading for Newfoundland.”

Whether the message is an oddly-placed travel declaration or hype for a new catalog item remains to be seen. The website currently sells a women’s outerwear item called a “Newfoundland Sweater Coat.”

The site says the catalog was founded by Redford in 1969. Redford is the star of the 1969 movie “Butch Cassidy and the Sundance Kid,” from which an annual film festival in Colorado, also founded by the actor, takes its name.

Redford releases a new message with each edition of the catalog, the most recent of which was titled “Winter’s Thaw 2016.”

The message reads, “Newfoundland: a landscape not commonly found, where green roofs are abundant and roads less travelled. A special place, with a feeling of new discovery. I’ve often heard it said by some, that the meaningful connection to a sense of place is lost, so ‘I’m heading for Newfoundland.’”